6 in 10 Marketers use Programmatic Branding Campaigns
While most programmatic spending still goes toward direct-response efforts, the majority of UK and US marketers now use programmatic for branding objectives as well. eMarketer estimates that US...
View ArticleBrands to Social Media: No Third Party Viewability, No Ad Buys
Viewability is the watchword of the day in marketing. Because marketers want real stats to hang their ad buying hats on, now third party verification is causing some ripples. In fact, a fair number of...
View ArticleDigital Video Ads Need to Show Brand Immediately Before Getting Skipped
If marketers want to take advantage of heightened attention to digital video ads, they’d be wise to reveal their brand immediately, as busy digital video viewers are most likely to hit “skip this ad”...
View Article86% of Consumers Discover New Brands on Mobile
Research from NinthDecimal found 86% of consumers discover brands on a mobile device and 54% research products on mobile. 86 percent of consumers say they are likely to discover new brands or products...
View ArticleConsumers Who Contact Brands Via Social Media Get Silence in Return
Social media may not be the way for consumers to reach brands and get any kind of answer or resolution. That dire observation comes from a recent study from The Northridge Group, which says that...
View ArticleIs Your Brand Lagging Behind in Mobile?
Some brands are still trying to catch up to the explosive rate of mobile usage and Venture Beat has released a report on how brands are effectively using and not using mobile advertising. We’re in the...
View ArticleBrands, Get Ready for Augmented Reality 2.0
The term “fast-paced innovation” feels like an overused cliché, but there’s simply no other way to describe what’s going on in the world of augmented reality (AR). Just halfway through 2015, the year...
View ArticleDid you notice Facebook’s new logo?
For the first time in a decade, Facebook has changed its logo. Unlike Spotify’s change that ignited an Internet firestorm, Facebook’s tweaks are subtler and maintain its signature blue color. In the...
View ArticleAOL Preparing for Bid on Millennial Media
AOL, having recently been acquired by Verizon, is already on a path to expanding its advertising business, with rumours circulating that the company is in the process of buying mobile ad network...
View ArticleU.S. Hispanic Agencies Win 18 Lions at Cannes Festival
The U.S. Hispanic market had its best year yet at the Cannes Lions International Festival of Creativity, with seven agencies winning 18 Lions, including a Grand Prix in the Press category for The...
View Article
